Digital Advertising Strategist

At AcreTrader our mission is to empower our customers to buy and sell land smarter with advanced technology, data, and expertise. We know that goal can only be realized by building and maintaining the most talented, engaged, and empowered team. We are searching for an experienced Digital Advertising Strategist to share their expertise with us as we grow.

As a part of the AcreTrader team, you will have the opportunity to make a real difference. Because we take our time finding and hiring the best talent across all industries, you will be given quick trust and ownership of projects that ignite your passion. We believe when every person on the team is equally as passionate about the work that is in front of them, that is when real growth happens. We hire people who buck boredom, embrace change, and are always searching for innovative ways to solve complex problems.

Reporting to the Marketing Director, the Digital Advertising Strategist is responsible for executing digital advertising campaigns across multiple business units and audiences. Our marketing department is organized around 4 main functions: Program Management, Earned Media, Owned Media, and Paid Media. The Digital Advertising Strategist will be an integral part of the Paid Media Team and will help lay strong foundations for our company's growth.

This is an opportunity for a candidate with strong analytical and technical skills to strategize end-to-end campaign management to fuel massive KPI growth. The ideal candidate has a genuine interest and curiosity in agriculture, finance, and technology, and is ready to hit the ground running in a fast-paced high-growth environment. 

Core Responsibilities:

• You will run profitable campaigns that lead to a return on ad spend and lower customer acquisition costs 

• You will test, analyze, and leverage advertising channels, messaging, creative and campaign structures to activate users along the customer journey

• You will prioritize effectively to manage multiple simultaneous efforts across the digital advertising spectrum 

• You will strategize end-to-end campaign management including tracking, customer and competitor research, design concepts, tests, reporting, and ongoing campaign optimization

• You will maintain healthy target costs for acquisition across all channels 

• You will provide reporting and visibility into the performance of ad campaigns 

• You will identify additional levers to fuel KPI growth to meet and exceed business goals 

Key Competencies:

• You have 2+ years of experience as a growth marketer or digital advertiser with thorough experience analyzing and optimizing digital advertising campaigns on Meta Ads, LinkedIn Ads, Google Ads, and Bing Ads

• You have 2+ years of experience managing large, enterprise-level advertising budgets 

• You have previous marketing experience in finance, investing, agriculture, or similar 

• You have an intermediate to advanced data analytics skillset with tools such as Google Analytics, Amplitude, Google Data Studio, SEMRush, Google Sheets, and HubSpot reporting

• You have experience in copywriting and testing to promote and prompt action

• You possess an understanding of the elements of conversion rate optimization and previous work experience optimizing on-page conversion rates to improve overall campaign performance

• You have experience managing complex automation workflows for data hygiene, email execution, task creation, list management, and more

To find success at AcreTrader, you should: 

Be inspired by our vision of making buying and selling land common, transparent, and easy, and deem yourself to be a lifelong learner. We have very high expectations for ourselves, each other, and every new team member. We’re looking for high performers who go about their work with a sense of curiosity and a drive to make things better.

We are dedicated to the growth of our platform, the growth of our people, and the growth of our individual and collective intellectual curiosity.  In an effort to best support our employees, (among other benefits) we offer unlimited PTO, medical, vision, and dental insurance, a 401k plan, and generous stock options upon hire. Studies have shown that candidates from underrepresented backgrounds often only apply for roles if all key competencies are met. AcreTrader is an equal-opportunity employer and recognizes that diverse teams are the strongest teams. We encourage interested individuals of all backgrounds to apply. 

We’re so excited to hear what excites you.

JOB CODE: 1000107